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Cairo, August 17, 2011: edita Food Industries celebrated the signing of its partnership
agreement with KidZania® Cairo. A host of edita
high-ranking management members along with KidZania®
Cairo Governor Mr. Tarek Zidan graced the ceremony with their presence. Under the
newly-signed contract, edita will establish two factories at the city; The Bakery
Shop and The Candy Factory.
Through its two new facilities at KidZania, edita will allow children to experience
the art of baking and candy making, helping them to explore the secrets of baking
and candy manufacturing in an appealing manner befitting children’s ages and interests.
With its inauguration in late 2012, KidZania® Cairo will offer almost 600 direct job opportunities, said KidZania® Governor Tarek Zidan.
“KidZania® with its unique edutainment approach would offer
Egyptian Children a blend of education and entertainment through its fun-filled
activities. Children will get the chance to live a true life experience, discovering
the secrets of baking and pastry making and getting acquainted with the jobs of
a plant worker. A visit to edita plant at KidZania® Cairo will familiarize
children with all of these real-world jobs making their visit a fun, entertaining
and educational escapade” said Mr. Zidan.
edita enthusiastically teamed up with KidZania Cairo, encouraged by the uniqueness
of its concept and the tremendous fruits of this interactive edutainment city. “We
find the concept very impressive and so we decided to sponsor two factories at the
city,” said Ms. Inas Abdel Rahman edita’s Vice President for Marketing Affairs.
“Our partnership with KidZania was driven by our belief in the profound, long-term
educational benefits the city will bring to the Egyptian Children. Treasuring
the values of work and respecting all professions along with acquiring the know-how
of manufacturing the products they love is an ambitious pioneering goal that we
would like to be part of” added Ms. Abdel Rahman.
Industry partners/sponsors provide key realism to KidZania® by branding each establishment
inside KidZania® with products, processes and technologies. The KidZania® concept
allows brands to reach families in a natural, unique and non-intrusive manner in
a direct and interactive way through direct one-to-one channel marketing, experiential
marketing, interactive advertising and immersive engagement, generating awareness
and brand loyalty. The result is short term and long term spending decisions with
brands that earn family trust.
END
About KidZania
KidZania is an award winning concept recognized worldwide. It was first
established in 1996 in
Mexico
,
Mexico City
as the first edutainment park for children. KidZania is designed as a real city
to provide the ultimate role playing opportunities for kids from the age of four
to fourteen years old.
In 1999, the first year of operations, KidZania Mexico City exceeded the expected
400,000 turnout for visitors by 90%, receiving 760,000 visitors.
KidZania now receives over 10 million visitors in 8 currently operating locations
around the world.
KidZania partners with over 60 leading organizations in each location to create
a branded and functional city made for kids with a kids scale.
KidZania Cairo
KidZania is planned to open in
Cairo
around October, 2012, strategically located at
Cairo Festival
City
project, spanning over 7,500m2 of built-up area and two floors.
When it opens, KidZania Cairo is expected to receive between 750,000 to 1 million
visitors in its first year.
For more information: (Not for publishing)
4PR – Public Relations Agency
Dalia Hesham – Media Relations Coordinator
Telephone: +202 2520 2092/ +20100770038
Fax: +2 25 20 20 92
Email: media@4-pr.com
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